View-Master is the trademark name of a line of stereoscopes and corresponding View-Master reels, which are thin cardboard disks containing seven stereoscopic 3-D pairs of small color photographs. It was introduced at the New York World's Fair in 1939, four years after Kodachrome color film. It was intended as an alternative to the scenic postcard.

The U.S. Military recognized the potential for using View-Master products for personnel training, purchasing 100,000 viewers and nearly 6 million reels between 1942 and the end of World War II in 1945.

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